â¢Lead a product re-launch project and conducted a thorough quantitative market analysis looking at competitor prices, volumes and other data sets. â¢Using key insights from this data, personally designed the carafe, and wrote/presented briefs to agencies and upper management as to the appropriate label design, positioning, and strategy for this critical new product in the prestige range (June 2009 launch). â¢Developed the marketing text and worked with an agency to create the new visuals and layout for an anti-counterfeiting campaign in Asia.
â¢Designed the bottle, logo, graphics and brand identity for the high-end Brazilian liquor label. â¢The award winning brand launched in New York in June 2006 and London in July 2007 and is now in over 500 up-scale accounts in the UK and US; the unique design of the bottle elevated Cabana to one of the top 3 selling premium cachaca brands on the market
â¢Won first place at Bombay Sapphireâs 4th annual US designer martini glass competition in 2005 (designerglasscompetition.com) â¢The "Caress Martini" was showcased at the prestigious contemporary design fair Salon del Mobile in Milan Garnered international acclaim with press in SOMA Magazine, Surface Magazine, GQ Tokyo,The Miami Herald, WB 11 Morning News in New York, and ABC News Now. â¢Won the commission and became the first designer to create a martini glass for their 2007 Christmas Gift Pack
After thorough market research, worked within the brand's marketing guidelines to produce original concepts and designs including the 2006 corporate Christmas card, promotional material and high-end jewelery packaging.
â¢Designed custom furniture, lighting and home furnishings including a line of modern carpets manufactured and distributed through Beauvais Carpets in Manhattan.
â¢Launched the company and design and manufacture fine, artistic jewelry exhibited and sold at boutiques in Tokyo, New York, Washington D.C. and San Francisco. â¢Sourced manufacturers, negotiated consignment contracts and developed relationships with local jewelry boutiques that now carry the brand.
MBA
International Exchange Programme Participant
Concentration: MBA
B.S.
Concentration: Product Design
Design, Marketing, Entrepreneurship
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